New Technology

'Zoozoos', a new innovative concept from mobile service provider Vodafone Essar is on its way to capture hearts of millions of viewers similar to that of 'Hutch dog'.

Zoozoos -- stick-like figures with an egg-like heads -- feature in the latest Vodafone Essar commercials that are aired during the Indian Premier League Twenty20 cricket series to promote different offerings and services provided by Vodafone to its customers.

"We have been thinking about this concept since the last six months. As millions of people are glued to their television sets during IPL, we thought it was the right time to launch the concept," Vodafone Essar's director (marketing and new business) Harit Nagpal said.