New Technology

More than a year after being acquired by Tata Motors (TATAMOTORS.BO : 242.35 +9.55), marquee brands Jaguar and Land Rover are finally on their way to India. Jaguar Land Rover (JLR) today confirmed that it has reached an agreement with Tata Motors and through them it will begin selling its range of premium performance saloon cars and sports utility vehicles in the Indian market. We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, said David Smith, CEO, JLR. It is an important strategic move for Jaguar Land Rover and will enable us to realise our competitive potential in this significant market. Newly-formed Premier Car Division, within Tata Motors Passenger Car Business unit, will assume responsibility for the distribution of all Jaguars and Land Rover vehicles in India. The cars will be imported as complete built units (CBU) and attract import duties of over 100 per cent. Tata is also opening its first showroom at Ceejay House in Worli, Mumbai, in June this year. Initially three vehicles from the Land Rover range Range Rover, Range Rover Sports and Discovery 3 and two vehicles from Jaguar's range XF and XK would be offered in the country. This is a natural move for both businesses and will allow Jaguar and Land Rover to establish a strong and deserved presence in India, said Ravi Kant, managing director, Tata Motors. Based on the listed price of the vehicles in UK, Land Rover vehicles would cost Rs 40-95 lakh, and the Jaguars between Rs 43 lakh and Rs 94 lakh.